How to export wine to the Southeast Asia? Export wine to Asia: Indonesia, Malaysia, Singapore, Philippines and Vietnam have a combined population of around 450 million, with wine consumers ranging from uninitiated to sophisticated. Exportation. Southeast Asia is a very interested market for every wine producer.
They are a mixture of developed and developing countries and range from one of Asia’s wealthiest countries – Singapore – to one of its poorest – Vietnam.
- Malays are predominantly Muslims, who for religious reasons are not permitted to consume any alcoholic drinks. This limits the size of the market for wine to just over one third of the total population, however the Chinese population forms the wealthiest group of consumers and offers a solid target base for imported wines. The wine market is still young. Consumption of red and white wines is at a ratio of approximately 60:40. Wine is usually not consumed at home. It is a social drink usually consumed on special occasions.
- Singaporean wine consumers are mainly in the middle to upper income bracket and tend to be mostly Chinese, aged between 25 to 50 years old. More men than women drink wine. The Singapore wine market is made up of 10 percent sparkling wine, approximately 65 percent red and 25 percent white.
- Overall wine consumption in Vietnam is still very small. Most Vietnamese do not drink grape wine because they have not acquired a taste for it. Imported wine is perceived as a luxury and demand largely comes from expatriates and tourists. Vietnamese who have acquired a taste for wine generally prefer Old World wines.
- Indonesia’s population is 90 percent Muslim, which means that the country’s alcoholic beverages sector is small relative to its large population. However, wine consumption is growing among affluent Indonesians, mainly in Jakarta and the Hindu majority tourist island of Bali. The alcoholic drinks industry is tightly regulated by the government for moral and social reasons and in a number of regions the sale and consumption of alcohol is banned.
- Shifting demographics and rising incomes are driving the demand for alcoholic beverages in the Philipines. Young people below the age of 18 have easy access to alcohol, as drinking laws are not strictly enforced. Although drinking beer is an important part of the country’s social and cultural life, consumption of wine and flavoured alcoholic beverages (FABs) is increasing.
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