Wine consumption trend in China. China’s Wine Market. News from China. Which are the Wine Consumption Trend in China? Export Wine to China, Export Wine to Asia.

In terms of wine consuming trends, low and mid tier wine are popular in China, fine wine will be the future trend.

On back of wine’s perceived cardiovascular health benefits, essentially providing a coronary tonic, and the increase of income per capita, people in large and second tier cities begin to buy more and more mid and high end wines.

We saw that half of customers in the starred hotel,bar and mid- high end restaurants would choose fine wines .

This is a market survey of Changyun wine market.

brand	share	Leading Sales channel	Consuming fuction	mainstreanprice （RMB/750ml）
Tonghua	23%	Supermarkets,hotels,nightclubs, Exclusive shops、group purchase、VIP	Business, governmet affair,banquet, gift	15—65
Changbaishan	18%	Supermarkets,hotels,nightclubs, Exclusive shops、group purchase、VIP	Business, governmet affair,banquet, gift	10—45
Changyu	17%	Supermarkets,hotels,nightclubs, Exclusive shops, convenient sotores, group purchase、VIP	Business, governmet affair,banquet, gift	20—70
Great wall	11%	Supermarkets,hotels,nightclubs, Exclusive shops, convenient sotores, group purchase、VIP	Business, banquet, gift	20—50
Dynasty	1.5%	Supermarkets,hotels, Exclusive shops	Business, banquet, gift	20—50
Weilong	1.8%	Supermarkets	Family drinking	10—30
Baiyang River	1.5%	Supermarkets	Family drinking	10—25
Nongda Red	1.6%	Supermarkets,hotels, Exclusive shops,convenient sotores,farmer’s market	Family drinking	10—20 （in kegs）
others	32.2%	Supermarkets,Exclusive shops,convenient sotores,farmer’s market,restaurants	Banquet, Family drinking	6—25