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Wine consumption trend in China. China’s Wine Market. News from China. Which are the Wine Consumption Trend in China? Export Wine to China, Export Wine to Asia.

In terms of wine consuming trends, low and mid tier wine are popular in China, fine wine will be the future trend.

On back of wine’s perceived cardiovascular health benefits, essentially providing a coronary tonic, and the increase of income per capita, people in large and second tier cities begin to buy more and more mid and high end wines.

We saw that half of customers in the starred hotel,bar and mid- high end restaurants would choose fine wines .

This is a market survey of Changyun wine market.

brand
share
Leading Sales channel
Consuming fuction
mainstreanprice
(RMB/750ml)
Tonghua
23%
Supermarkets,hotels,nightclubs, Exclusive shops、group purchase、VIP
Business,
governmet affair,banquet, gift
15—65
Changbaishan
18%
Supermarkets,hotels,nightclubs, Exclusive shops、group purchase、VIP
Business,
governmet affair,banquet, gift
10—45
Changyu
17%
Supermarkets,hotels,nightclubs, Exclusive shops, convenient sotores, group purchase、VIP
Business,
governmet affair,banquet, gift
20—70
Great wall
11%
Supermarkets,hotels,nightclubs, Exclusive shops, convenient sotores, group purchase、VIP
Business,
banquet, gift
20—50
Dynasty
1.5%
Supermarkets,hotels, Exclusive shops
Business,
banquet, gift
20—50
Weilong
1.8%
Supermarkets
Family drinking
10—30
Baiyang River
1.5%
Supermarkets
Family drinking
10—25
Nongda Red
1.6%
Supermarkets,hotels, Exclusive shops,convenient sotores,farmer’s market
Family drinking
10—20
(in kegs)
others
32.2%
Supermarkets,Exclusive shops,convenient sotores,farmer’s market,restaurants
Banquet, Family drinking
6—25

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