Wine consumption trend in China. China’s Wine Market. News from China. Which are the Wine Consumption Trend in China? Export Wine to China, Export Wine to Asia.
In terms of wine consuming trends, low and mid tier wine are popular in China, fine wine will be the future trend.
On back of wine’s perceived cardiovascular health benefits, essentially providing a coronary tonic, and the increase of income per capita, people in large and second tier cities begin to buy more and more mid and high end wines.
We saw that half of customers in the starred hotel,bar and mid- high end restaurants would choose fine wines .
This is a market survey of Changyun wine market.
brand
|
share
|
Leading Sales channel
|
Consuming fuction
|
mainstreanprice
(RMB/750ml)
|
Tonghua
|
23%
|
Supermarkets,hotels,nightclubs, Exclusive shops、group purchase、VIP
|
Business,
governmet affair,banquet, gift
|
15—65
|
Changbaishan
|
18%
|
Supermarkets,hotels,nightclubs, Exclusive shops、group purchase、VIP
|
Business,
governmet affair,banquet, gift
|
10—45
|
Changyu
|
17%
|
Supermarkets,hotels,nightclubs, Exclusive shops, convenient sotores, group purchase、VIP
|
Business,
governmet affair,banquet, gift
|
20—70
|
Great wall
|
11%
|
Supermarkets,hotels,nightclubs, Exclusive shops, convenient sotores, group purchase、VIP
|
Business,
banquet, gift
|
20—50
|
Dynasty
|
1.5%
|
Supermarkets,hotels, Exclusive shops
|
Business,
banquet, gift
|
20—50
|
Weilong
|
1.8%
|
Supermarkets
|
Family drinking
|
10—30
|
Baiyang River
|
1.5%
|
Supermarkets
|
Family drinking
|
10—25
|
Nongda Red
|
1.6%
|
Supermarkets,hotels, Exclusive shops,convenient sotores,farmer’s market
|
Family drinking
|
10—20
(in kegs)
|
others
|
32.2%
|
Supermarkets,Exclusive shops,convenient sotores,farmer’s market,restaurants
|
Banquet, Family drinking
|
6—25
|
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