Initial correspondence with potential business partners should be in Spanish, as letters in English are more likely to be given lower priority.
During meetings an interpreter may be useful.
Address people by their title and surname, or use Señor, Señora. ‘Doctor/Doctora’ is often applied to any accomplished or educated person, regardless of whether or not he or she has a Ph.D. or is a medical doctor.
Personal contacts do play a special role in Colombia, it  makes the difference between finding an open or closed door. It may be a good idea to invest time in establishing trust for the first few meetings.
Business attire is mostly suit and tie for men and suit or dress for women.
Colombians are termed as ‘indirect communicators’, This means people that are used to speaking directly and openly could cause offense.
Although there may be an agenda, meetings do not always follow a linear path.

Privacy Preference Center