More news about China’s Wine Market. You want to Export Wine to China. You must know your clients. China Overtakes UK to Join Top Five Wine-consuming Nation

China has overtaken the UK to join the list of the world’s top five wine-consuming nations in 2011, according to new figures published by Vinexpo.

Reports, the results from the annual study by The International Wine & Spirit Research (IWSR) show that between 2009 and 2010 consumption of still, light and sparkling wines grew by 33.4% in China (and Hong Kong included), leading to a total of 156.19m 9-litre bottles being consumed in 2011, knocking the UK into sixth position in the world-wine consumption market.

In the five-year period from 2006 to 2010, China and Hong Kong’s wine consumption grew 2.4 times larger with the study forecasting a further 54.25% rise between 2011 and 2015.
In opinion of Robert Beynat, chief executive of Vinexpo: «Every producer is now thinking ‘China, China, China’».

Why? Easy: The prediction for the next 5 years is: Per capita consumption will rise from 1.9 to 2 litres of wine per person per year. If we compared with French or Italian average yearly consumption per adult,  (around 50 litres by 2015) there is a big market waiting to be «conquest».

But Crisis also influence: “The economy influences consumption – there’s no doubt about that – and this crisis means that people are buying bottle by bottle, not case by case,” said Beynat. “People will continue to drink. New consumers and young people are interested about wine because there’s a culture in wine. It’s a normal phenomenon in tough times, people will drink better and less”.

The Vinexpo/IWSR study, conducted in 114 consumer markets and 28 producer countries, states total worldwide consumption in 2010 reached 2.6 billion cases (31.6 billion bottles) – a 4.5% increase compared to a previous study carried out in 2006.

The forecast for the next five years show a global consumption growth rate of 6.17%, reaching 2.844 billion cases, an increase of 2 billion bottles, by the end of 2015.

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