The Mail Marketing:
Many people think that the mail is dead and that is a technique obsolete.
Nothing is further from reality.
Mailing can be a very good technique to connect with our customers and win new ones too.
You have to consider this:
1- Ways to make them opt-In.
2- Choose the right Location.
3- Use your email list to: Get traffic, Build relationship, cross promote, Nurture Leads or Make sales.
4- The scientific approach.
5- Home work.