The Mail Marketing:

Many people think that the mail is dead and that is a technique obsolete.
Nothing is further from reality.
Mailing can be a very good technique to connect with our customers and win new ones too.

You have to consider this:

1- Ways to make them opt-In.

2- Choose the right Location.

3- Use your email list to: Get traffic, Build relationship, cross promote, Nurture Leads or Make sales.

4- The scientific approach.

5- Home work.